In this podcast, we discuss:

1. Quick Advice for what's working best in blogging these days (unique analysis, being first to release the news, posting out to others and broader participation in new social networks).

2. What's exciting in terms of new social media tools? Friendfeed's new instant messaging integration, enabling people to be more consistently engaged in online conversations.

3. ReadWriteWeb and their latest project, Jobwire.

4. How the state of the economy is effecting social media. The importance of Community Managers in social media: Do startups need Community Mangers?

5. The need for a Community Manager as it relates to drawing out the highlights of conversations, team building and response.

Note: Talking with Marshall is always a treat because he is so effectively tracking with what matters most in practical applications of social media. We had the pleasure of using him as a consultant last year to review our blog and podcasting application, Post Zinger - and he was able to provide some great insight within minutes of our first conversation.

Be sure to check out his new Jobwire project with ReadWriteWeb, and follow his personal MarshallK blog or via twitter at http://twitter.com/marshallk

In this podcast, we discuss:

1. Mainstream media's need to adopt social media, and Daniel Honigman's recognition of the touch points missing from traditional media and news organizations.

2. The Chicago Tribune's successful use of "Colonel Tribune" as the social media persona used to better reach people in the online social space.

3. The need for reporters to think of themselves as publishers as bloggers do, why news organizations who blog need to link to other bloggers and show thanks for links.

4. Success and strategy considerations with Digg, Stumbleupon, Reddit and social bookmarking in general (reference made to Brett Boarders from Copy Brighter.com)

5. A brief mention of top tools used to build reputation, including Wikipedia, Twitter, Facebook and Linkedin (reference The Conversation diagram created by Brian Solis)

6. Daniel Honigman's new blog, OldMediaNewTricks.com

Note: Kudos to Tribune Interactive for employing a forward thinker in the social media space like Daniel Honigman. Check out Daniel's new blog or follow him on Twitter at dan360man

In this podcast, we discuss:

1. The value of Collective Intellect for social media monitoring

2. The specific values of online conversational monitoring in terms of base-lining share of voice among competitive brands, identification of themes, identification of influencers and what the sentiment is around a brand.

3. The maturity and differentiation of Collective Intellect's ability to track online sentiment, and approach online monitoring from a "topic net" approach as opposed to a simple keyword approach.

4. Tim's reaction to Google's potential patent-pending technology for identifying key influencers in Facebook, MySpace and others.

5. Tim's advice for getting started in social media (start monitoring with free tools).

Note: This subject matter has become extremely relevant to Room 214's social media agency services over the last two years. On that note, let us know if you are interested in hearing more about strategy, planning and/or tactical outreach efforts used in conjunction with these kinds of tools and data.

In this podcast, we discuss:

1. What is Docmetrics, and why should a marketer take a look at this product?

2. The limitations of using standard web forms as a resource to collect sales leads.

3. Statistics of engagement on forms within PDFs vs. standard web forms.

4. The new opportunity considering ROI and measurement: the ability to know who is reading your PDFs, who they are being passed along to, which pages are being read the most (applicable to newsletters, white papers, case studies, media kits, PDFs handed out on USB drives, CD's, etc.)

5. Docmetrics costs and use case

Note: Peter said if you go to Docmetrics.com and mention my name, you'll get a free USB device. There is a free trial on the website. I'd love to hear anyone's feedback on their experience with it.

We talk about:

1. What a community platform provides

2. Potential trends in community websites (community sites with typical website attributes vs. websites with bolted on community attributes)

3. Challenges with the technology

4. Businesses now focusing beyond the technology, and at the real business value of online communities

Final Note: Thanks to John and Tracey at HiveLive for allowing me to pick up a discussion directly after John's interview with Jeremiah Owyang.

We talk about:

Tons of new conversations around open source right now
Second anniversary of Bar Camp is soon
Chris attended a facilitation training
Which is what put him on to BrainJams The best thing that you do to learn is to read a magazine outside your industry
BrainJams was a study in interdisciplinary
Social Media Club was derived from that earlier work
It stemmed from a need for event context
To make a nerd correlation it is sort of like a relational database - context with key
What you've done is created a social platform
Seeing the value in temporary communities
Sure, just like Gnomedex
Making sure that there is value in presentations
Setting up the learning environment
Walking out on sessions at a conference in favor of the hallway conversation
Taking time to make connections that you can't make in a session
Conversational Marketing, but it worries me
The wrong people might co-opt it
Trying to figure out the semantics
Talking about it as Market Conversations, the difference is intention
Intention in what sense?
Well, we talked about this a bit around the Calcanis session
Intention is about letting the audience know what is coming
Mixing messages doesn't help intent
Intention was to announce a new product
Not the edification of the audience
Firguring out how to create value together
When working in the enterprise on the social media scale what has worked for you?
The rejection by them comes from us rejecting them first
Not trying to invalidate them or the structure they work in
That is why the tag line for Social Media Club is "If you get it. Share it"
Education has to be at the forefront of the conversation
Getting your message out versus manipulation
Looking for the champion within an organization
Presenting a cohesive case study
Knowing whose done it well and who hasn't
Learning how to speak the language
Can they trust you?
Do they understand that you are going to help them?

We talk about:

Watching Josh at conference
Using his camera to photo blog events
Josh uses a Nikon D80
The importance of following your passion
He's taken hundreds of photos at Gnomedex 2007 Joking about how many times have you heard "Pownce" at Gnomedex
None all Twitter
Easy way to put names with faces and great way to begin conversations
Was this a way to improve your photography?
Max editing is cropping of photos
Using Creative Commons licenses for his photos
Capturing the emotion of a BlogHer attendee conversation with Elizabeth Edwards
Are you making money from this?
Working had to make money indirectly
So what is it that you do?
Social media consulting with traditional newspapers and pr firms
It is partially technical and partially cerebral
In this space our services and production are what the client needs
Things change on the enterprise level when you bring IT into the mix
How do you interact with a company that says they are ready for social media?
It helps when the IT people are already in LAMP environments
But more and more I am seeing clients circumvent IT
I make sure that I offer them multiple solutions
Defiance to technology based on ignorance not review
Large media organizations are using these applications
Hypersensitivity to our echo chamber, but we represent such a small portion of internet users
Branded RSS readers and the impact on subscribership
Windows Media player with podcast support would change our industry
Mobile growth with podcasting would also help
Defining blogging and podcasting
The difference between them as technologies and genres
Is scientific content more valuable if it is published online or ina journal?

We talk about:

Welcoming Stan without asking him what it is that he does
Taking our small project and growing it
Lijit is based on a study of the abstract concept of trust
It's about how we handle trust online
How people move from a face to face environment

What applications get used for building trust
Digg is an aspect of that
The actual genesis of Lijit was from performing tech support for my mother
Moving through the longtail of trust
What is the plan of Lijit?
Bringing the offline online
The goal is to build a create a hub
Building a better spider to follow a new
Lijit grew from an organic experience
Where are the opportunities for search to go?
Not beig the go to place but the place to find trusted sources
The power of social networks applied to search
Page rank was based on the information in the links
With the social web it is about people and those connections
Measuring reputation and personality
A more discerning link structure and tracking, the social links
Finding that trusted source
Building in the intelligence into the spider
It's hard, but it not impossible
We're doing it
Lijit - your new really cool friend (closing joke and laugh)

We talk about:

What the hell is Techno Sailor?
Sitting here with a top WordPress guy
Planning for the long term of b5media
Using the technology for scaling
Being locked in to a platform

It's great in business to get lucky
How to hurt your blogging brand
Readers come and go based on content
If you tackle a niche head on it is easier to maintain an audience
It might be easiest to start over
Deciding what you are going to write about
Naming, subject and style of writing
How do you get auto buried at Digg?
Talk bad about Digg
Digg is not democratic
At election time you don't vote "No" on a candidate, you vote"Yes" for who you want
Using suggestion for a constructive commenting feature
Twitter is a platform
That is the first time at Gnomedex that I have heard anyone say, "Pownce"
I've heard the word Twitter 85,000 times
Product launches and the social network bump from conferences

We talk about:

Gnomedex experiences
The new CNN.com site
Big media does get it
Being a champion within the enterprise to make podcasting happen
Working on tight deadlines The need for a demo behind the firewallApple TV and the need for more content
Hatred of Dish Television
Comcast building out the OnDemand slowly
HBO podcasting content - I should get it all as a cable subscriber
Turning the mics off to have a real talk ;-)
HD content and it's delivery online

We talk about:

The Seattle diet
A million Pike things in Seattle
Many things named Peach Tree in Atlanta
The new disruptive space and the Turner family
You are Chris Brogan, of Chris Brogan.com and million other thingsHow do you describe what you do for a living?
How Chris got in to podcasting
Getting passionate about podcasting
Coming up with Podcamp
The impact of Podcamp on the podcasting community
chris's post about how to make a job of podcasting
The need for quality
The money is going for video
Consulting with corporations and the conversations that need to happen within them to get going
Getting them to understand
How personal media works
Big companies do get it
It is funny to hear people say big media doesn't get it, they do

We talk about:

His first Gnomedex experience in Tahoe
Moving The Conversations Network back to non-profit
GigaVox's focus on podcasting technology
Re-evalutaing the company
Running a business and making a profit The Levelator for podcasting
The impetus for building the Levelator
It was built for the network first then released to public
Listener fatigue
New stuff coming out - preview at the Expo
Podcast Academy 6
Switch to Skype
Using Skype for recording remote interviews
You can listen to most Podcast Academy 6 audio at their site
Doug's personal blog is Blogarithms

We talk about:

Greg's new book - Podcast Academy: The Business Podcasting Book

Podcasting metrics
Podcasting from behind the firewall
What it means to have ROI on podcasts
How to have an enterprise level discussion about how to podastResources for podcasting
Producing consitently
The work that it takes
Produce good content and engage your audience

Other Podcasts from Gnomedex 2007:

Adam Metz - LaunchSquad.com
Hans Chung - PostReach.com
Steve Fisher - StartupSpark.com pt. 1
Steve Fisher - StartupSpark.com pt. 2
Greg Cangialosi - BlueSkyFactory.com
Doug Kaye - Gigavox.com
Chris Brogan - ChrisBrogan.com
Mark Chernesky - CNN.com
Jeremy Wright - b5media.com
Aaron Brazell - b5media.com
Stan James - Lijit.com
Josh Hallett - hyku.com
Chris Heuer - ChrisHeuer.com

We talk about:

His flight management software
Travel purchases by group for value
Corporate transparency in the airline industry
They can't handle it
Virgin America gets it

Chick here for part 1.

Other Podcasts from Gnomedex 2007:

Adam Metz - LaunchSquad.com
Hans Chung - PostReach.com
Steve Fisher - StartupSpark.com pt. 1
Steve Fisher - StartupSpark.com pt. 2
Greg Cangialosi - BlueSkyFactory.com
Doug Kaye - Gigavox.com
Chris Brogan - ChrisBrogan.com
Mark Chernesky - CNN.com
Jeremy Wright - b5media.com
Aaron Brazell - b5media.com
Stan James - Lijit.com
Josh Hallett - hyku.com
Chris Heuer - ChrisHeuer.com

They talk about:

Social travel
How a bar crawl can have an impact on travel
What travelers share in common and how to have the best experience
How blogging has changed travel
Community of travelers sharing face to face and online
Air taxis
Social media's impact on travel businesses

Moving the face to face social connection online
How to engage a client and move them forward with a social media plan
What he recommends to clients as social media applications
Making sure that as a business you find out where your audience is to engage them
Obama Girl

3:09 - Jeff Jarvis' Yahoo's big mistake post at Buzz Machine takes a real perspective on the Yahoo! announcement. This is how to cover a topic, not just link to CNET.

5:45 - The effect of Kobe posting his trade requests on his website and how two weeks later the story explodes in the main stream media.

7:12 - Curt Schilling is constantly in the main stream media because he blogs.

8:58 - Conferences and meet-ups going from live video feeds to live blogging. Now you have to wait a few days to see the presentation. Example WWDC.

12:37 - Were the people behind Kobe smart/calculated or was it just total amateur hour? From the looks of it, blogs being taken down, etc - no one had a clue on how to maintain credibility online.

17:47 - Google gets the headline with its $11 million green car initiative. Trumps Yahoo!'s green car giveaway. Google uses it's renewable energy efforts to power a fleet of plug-in hybrid cars

22:45 - Slice slaps down Yahoo! on it's widget platform, which leads him further down the road to a new MacBook Pro.

23:33 - James' favorite widget is the CallWave SMS Widget.

24:00 - Slice's SEO Tip of the Week - Google Analytics and comparing periods months by month.

26:55 - Ben's Make it Happen Capt'n - what you need to know about landing pages and conversions. Here's the two headlines discussed you be the judge:

Headline 1 - Our Experienced Staff Can Tend to Your Every Automotive Need, And Are ASE Certified with the Guaranteed Lowest Prices

Headline 2 - Hidden Mechanical Problems With Your Car Are Threatening The Health And Safety Of Your Family! Our 9-Point Safety Inspection Could Save Their Lives - And Give You Peace of Mind . . .

Send your requests for a Make it Happen Capt'n segment to: makeithappencaptain@room214.com, if we use it, we'll send you a free iPod Shuffle.

33:00 - Slice gets the (